As more than 70% of buyers now search for homes on their phones, it’s no surprise that vertical photos are gaining attention in real estate marketing. Vertical (9:16) shots fill mobile screens, grab attention faster, and perform better on platforms like Instagram, Facebook Stories, and Reels, all of which are shaping how buyers first encounter listings.

For now, the MLS still favors horizontal (landscape) images, as they best capture full room layouts and fit current web formats. Some MLS systems even restrict uploads to landscape only. But the industry is changing. As real estate tech platforms become more mobile-first, many experts predict MLS systems will evolve to allow or even prioritize vertical photos within the next few years.

But what about the future of real estate photography. Currently, the norm is hybrid: horizontal images for desktop and traditional MLS views, and vertical for mobile marketing, apps, and short-form video integrations.

For realtors, the smartest move today is to shoot both ways. Ask your photographer to include a few vertical shots of key rooms and exterior features. This approach keeps your listings compliant, ready for social media, and prepared for the mobile-driven MLS future that’s already on the horizon. (getmoreoffers, photoup, sonavisual)

Call DS Photo Needs today to talk about your options. Check out this article: sonavisual.com